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Commercial: These demos last 60 to 90 seconds, and they’re usually a montage of four to five snippets from radio and television ads. They should highlight a full range of emotions, selling styles, moods, and characters.
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Narration: These demos last 60 seconds to five minutes, and they usually are a read excerpt that gives your listener a taste of the narrator’s style. With this type of demo, you want to demonstrate your ability with narration, characterization, and consistency in tone and pace.
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Animation: These demos last one to two minutes that demonstrate a wide range of characters. You want to showcase your ability with humor, characterization, accents, and comedic elements.
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Promo: They should last one to two minutes and promote a comedy, a drama, a news intro, and a movie trailer.