When a demonstration of the product you are selling on eBay would benefit from more graphic illustration, consider adding a video. The easiest way to add a video to your eBay listing is to use eBay's new listing tool when you are creating or revising your listing. Follow these steps

1. Click on the Add video button.
2. Select a file on your device or drag and drop the video to the web page.
3. You can also use the Import from mobile and Import from web buttons.

When you type your description, you have the option of jazzing things up with a bit of HTML coding, or you can use eBay’s HTML text editor. If you know how to use a word processor, you’ll have no trouble touching up your text with this tool. Here are a few additional codes if you’d like to manually insert the code in the HTML view.

You can go back and forth from the HTML text editor to regular input and add additional codes here and there by clicking from the Standard form to the HTML entry form tabs. You can prepare your listings ahead of time and save them in My eBay folder as plain HTML files — that way they’re always retrievable for use (you can just copy and paste) — no matter what program or form you’re using to list.

To insert additional photos in your description, use the following code. (Just insert the URL of your hosted picture, along with the photo’s file name.) The example above used the following code:

<img scr=##http://www.collierad.com/catbed.jpg##>

Occasionally, sellers offer an item as a presale, or an item that the seller doesn’t yet have in stock but expects to. If you’re offering this kind of item, make sure that you spell out all the details in the description. eBay policy states that you must ship a presale item within 30 days of the auction’s end, so be sure that you will have the item within that time span and include the actual shipping date.

Putting an item up for sale without having it in hand is a practice fraught with risk. The item you’re expecting may not arrive in time or may arrive damaged. There are many sellers who have had to go out and purchase an item at retail for a buyer to preserve their feedback when caught in this situation.