Business Intelligence For Dummies
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To help your company drive smart decisions and improve the way you do business, check out this variety of forms that can provide insight into business intelligence (BI).

  • Query responses: Raw data produced by the BI system, allowing the user to draw immediate conclusions

  • Reports: Structured and formatted data, built as part of a scheduled event, or on the fly as an ad hoc report

  • Derived Analysis: Insights produced by interpretation of a front-end system’s output, after that application has applied rules, heuristics, other business information, and context to it, such as in a dashboard or scorecard

About This Article

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About the book author:

Swain Scheps is Manager of Business Analysis at Brierley + Partners, Inc. and a technology veteran making his first foray into the world of book authoring. He wrote the masterpiece resting in your hands with a great deal of input and inspiration from BI guru and fellow For Dummies author Alan R. Simon.
In the late 1990’s Swain, along with most people reading this book, had his dot-com boom-to-bust experience with a company called. . .well, that’s not really important now is it. (Anyone interested in buying some slightly underwater stock options should contact the publisher immediately.) After that there were consulting stints at Compaq, Hewlett-Packard, and Best Crossmark developing sales support applications and reporting tools. As of this writing, Swain basks under the fluorescent lights of Brierley, a technology company whose specialty is building customer relationship and loyalty management systems for retailers. The author has had the opportunity to learn from the very best as Brierley also provides unparalleled business intelligence and analytics services for its clients.
Swain lives in Dallas, Texas with wife Nancy and a mere four dogs. He writes about more than just technology; his work has appeared in Fodor’s travel guide books, military history magazines, and even another For Dummies book.

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