Outbound communication is the kind that you initiate; it’s not communication solely in response to questions, demands, or emergencies. Your goal in creating an outbound communication plan is to make it scalable.
Think of it this way: If your communication plan were a mountain, could you climb it? If it’s too tall or steep or rocky (the communication plan is too demanding and overly ambitious), you won’t scale it. You have to know that you’re capable of pulling off whatever’s in your plan.
Communication takes a lot of time and a lot of repetition. Your investors and potential investors may need to hear something from you multiple times before it sinks in. Therefore, any communication plan you create must be founded on consistency; your investors need to know when and how you’ll share news with them.
Your goal at every stage is to manage your investors’ expectations. That means being realistic about what you can do and then actually doing it. Don’t promise an e-mail update every week and then send an update only once a month. Instead, anticipate upfront that once a month is your preferred time frame. Then consistently follow that time frame so your investors’ expectations are met.
