Here’s a snapshot of the events and people who influenced Millennials:
- Events shaping their world: Columbine, 9/11, ISIS, terror attacks, the first black president, the Great Recession, and race riots.
- Famous figures: Barack Obama, Mark Zuckerberg, Miley Cyrus, Prince William, Justin Bieber.
- Emerging technology: Facebook, Twitter, Napster, Snapchat, Tinder, smartphones, a fully integrated digital existence.
- What they learned to value: Transparency, efficiency over long hours, skepticism of leaders, pragmatism, independence, entrepreneurship, fun, diversity.
- Prevailing attributes: Self-sufficient, results driven, unimpressed with authority, willing to take on responsibility, loyal to manager, an antiestablishment mentality.
- Work motto: “Work to live.” Like the GenXers, Millennials prefer to work to create a lifestyle. If they’re given the choice of a work promotion or maintaining a desired lifestyle, lifestyle usually wins.