Growth Hacking For Dummies
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Many organizations, websites, podcasts, blogs, communities, and companies exist to provide information about and support for growth hacking (even if they don’t explicitly say so). To help you get started, check out this list of key resources (in no particular order) that many growth hackers have used and continue to refer to and that you, too, can use to support your journey with growth hacking.

These have intentionally been picked for their broad applicability across the customer journey and to the growth hacking process in general, rather than a specific part of the journey.

GrowthHackers.com

The GrowthHackers site probably contains the largest curated database of the highest-quality growth content around. Discussions around this content, questions about all aspects of growth hacking, and Ask Me Anything (AMA) sessions with subject matter experts ensure that you’ll have ample growth content for continual learning.

CXL blog

CXL (formerly known as ConversionXL) has been churning out high-quality, in-depth marketing, analytics, and optimization content by offering a combination of in-house and guest posts by subject matter experts. The site’s stated goal is to make the knowledge and insights possessed by the best experts in their field accessible to anyone who’s motivated enough to take advantage of them.

Optimizely blog

The Optimizely blog, operated by the company that owns the popular A/B testing tool, mostly features its own team of optimization experts, who share their best advice on A/B testing and experience optimization. The site also tends to dig deeper into the process than most growth-oriented blogs.

Conversion Sciences blog

The Conversion Optimization blog aims to teach digital marketers how to embrace data and science in their work. The blog is organized into three main levels of mastery: conversion rate optimization (CRO) 101 for beginners, conversion rate optimization (CRO) 102 for intermediate, and conversion rate optimization (CRO) 103 for advanced, so you choose your level and start learning.

Reforge Blog

Reforge, led by Brian Balfour and Andrew Chen, has created lots of must-read content that takes a more holistic view of growth than most other sites. Almost all the content, which is a combination of posts by the Reforge team and guest contributors, is focused on strategy and process.

Brian Balfour’s blog

Brian Balfour also maintains his own site, where he’s been producing in-depth essays for years on building a machine of sustainable growth. He appears to have stopped posting on this site in favor of the Reforge blog starting in 2019, but the content that’s still on his blog is evergreen and worth revisiting over and over again.

Andrew Chen’s blog

Andrew Chen’s blog features long-form essays on start-ups, growth, metrics, and network effects. An investor at Andreessen Horowitz — where he focuses on consumer products, marketplaces, and bottoms-up SaaS — he shares from these experiences and more.

Intercom blog

The Inside Intercom team members share thoughts, tips, and lessons learned from their years of product building and developing sales, marketing, and customer support. The site doesn’t position itself as a growth resource, but given that it tackles various aspects of building great products, it truly is one and provides valuable perspectives on how to deliver value.

Occam’s Razor blog

Possibly one of the best blogs on analytics for its ability to make the topic easy for everyone to understand, Avinash Kaushik's site provides practical takes on how to unlock the power of research and analytics to create a data-driven culture.

Analytics Demystified blog

Another helpful resource for all analytics topics, from setup to measurement and reporting, the Analytics Demystified blog stays on top of the latest developments with analytics tools and presents content on everything from strategy and implementation to testing and reporting.

MeasuringU blog

This blog, from the quantitative research firm MeasuringU, specifically centers around usability, customer experience, and statistics.

Online Behavior blog

This blog is a useful knowledge source when it comes to understanding how online customers behave. The site understands and espouses a broad range of techniques and strategies to help optimize websites and provides content on targeting and segmentation, site testing and usability, as well as analytics and optimization.

Casey Winters’ blog

Casey Winters has been an early (if not the first) marketer at many high-profile start-ups. His experiences in scaling multiple start-ups to large technology companies as an employee and an advisor inform his wide perspective on growth that few other people can match.

Kieran Flanagan’s blog

Kieran, the VP of marketing at HubSpot, has a proven track record in helping SaaS businesses — from start-ups to enterprise-level — grow their traffic, users, and revenue. His blog posts about founders or senior executives at different companies investigate which unique aspects of growth they might be handling effectively.

In his podcast (which he cohosts), he conducts weekly interviews with subject matter experts to understand strategies that have helped the best companies in the world grow.

Growth Engineering blog

The blog of Jeff Chang, who leads growth teams at Pinterest as a technical lead, focuses on conversions, user engagement and retention, mobile acquisition, A/B testing, data analysis, and other topics on growth based on his firsthand experience.

Widerfunnel blog

The Widerfunnel digital marketing agency has championed experimentation from the start. Its content covers everything from process to culture to tactics and trends sweeping through the industry. The posts are written by a combination of the site’s internal team and experts who’ve had firsthand experience in driving the experimentation methodology across industries.

forEntrepeneurs blog

forEntrepreneurs is a blog by David Skok, a venture capitalist at Matrix Partners. The blog is an in-depth resource that offers advice on the key issues founders and their teams face in getting started, getting funded, and building a successful company. This blog has some of the best resources on go-to-market strategies and metrics. Even though the focus is on SaaS products, the content here applies to most products.

Mobile Growth Stack blog

Mobile Growth Stack is a publication by Phiture, a leading mobile growth consultancy. Phiture's co-founder, Andy Carvell, used to be the mobile growth lead at Soundcloud. This is probably the most useful resource for content on how to develop and evolve a strategy for growing the user base of a mobile product.

Dan Wolchonok’s blog

Dan Wolchonok works with Brian Balfour and is the head of product at Reforge. He admittedly hasn’t write much, but what he has written on the topics of retention and analytics is content you will not find anywhere else. He’s a highly technical growth professional and some of his content around data analysis is very advanced.

Christoph Janz’s blog

Christoph Janz is a partner at Point Nine Capital. He shares his thoughts on startups, SaaS, and early-stage investing here. He doesn’t write as frequently as he used to on growth related topics either but, like Dan Wolchonok, his content on retention, business models, and strategy is very unique, evergreen, and explained very simply.

The Amplitude blog

Amplitude, a behavioral analytics software company, shares perspectives and best practices on product management, building products, user retention, growth, engagement, and more on their blog. Their blog is often a good first stop when looking for answers, especially when you’re looking for deeper insights on retention.

The Breakout Growth podcast

In the Breakout Growth podcast, Sean Ellis interviews CEOs and product, growth, and marketing leaders from the world’s fastest-growing companies to strike at the heart of what truly drives their breakout growth.

This way, you can apply their lessons to take your growth to the next level. Discussions cover everything from the role of mission and product/market fit in driving growth to team structure and leadership style to specific tests and tactics used to accelerate growth.

Want to learn more? Check out these growth hacker tools.

About This Article

This article is from the book:

About the book author:

Anuj Adhiya learned growth hacking as a community moderator and then Director of Engagement and Analytics at GrowthHackers (founded by Sean Ellis, who coined "growth hacking"). He's mentored and coached a number of startups on the growth methodology at Harvard Innovation Labs & Seedstars. He's currently the VP of Growth at Jamber.

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