{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T13:00:34+00:00","modifiedTime":"2016-03-26T13:00:34+00:00","timestamp":"2022-09-14T18:04:21+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"8 Useful — and Free — Lead-Generation Applications","strippedTitle":"8 useful — and free — lead-generation applications","slug":"8-useful-and-free-lead-generation-applications","canonicalUrl":"","seo":{"metaDescription":"Many applications and websites are available to test your lead generation techniques and strategies. 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Take a look at this list to learn about eight useful and free lead-generation applications:</p>\n<ul class=\"level-one\">\n <li><p class=\"first-para\"><a href=\"http://www.marketo.com/calculators/landing-pages-split-test/\"><b>Marketo's Landing Page Split Calculator</b></a><b>:</b> Determine how many versions of a landing page you should create for your A/B test and how long the test should take to execute.</p>\n </li>\n <li><p class=\"first-para\"><a href=\"http://litmus.com/email-testing\"><b>Litmus Email Testing</b></a><b>:</b> Input your email HTML for a report on how your email looks on various devices and email clients.</p>\n </li>\n <li><p class=\"first-para\"><a href=\"http://marketing.grader.com/\"><b>HubSpot's Marketing Grader</b></a><b>:</b> This gives you a free report on how you are currently doing with your online marketing strategy.</p>\n </li>\n <li><p class=\"first-para\"><a href=\"https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB\"><b>Check My Links</b></a><b>: </b>Check your website for broken links.</p>\n </li>\n <li><p class=\"first-para\"><a href=\"http://www.myseograder.com/\"><b>My SEO Grader</b></a><b>: </b>Check your website to determine how well it is optimized for a specific keyword.</p>\n </li>\n <li><p class=\"first-para\"><a href=\"http://visualwebsiteoptimizer.com/ab-split-significance-calculator/\"><b>A/B Split Test Significance Calculator</b></a><b>: </b>Check your A/B tests to determine if the results you get are statistically significant.</p>\n </li>\n <li><p class=\"first-para\"><a href=\"http://www.marketo.com/worksheets/marketing-automation-roi-calculator/\"><b>Marketo's Marketing Automation ROI Calculator</b></a><b>:</b> Calculate how to optimize your revenue cycle and evaluate your sales funnel.</p>\n </li>\n <li><p class=\"first-para\"><a href=\"http://clicktotweet.com/\"><b>Click to Tweet</b></a><b>:</b> Add a Tweet This link into any of your blog posts or website content. 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Simply create the tweet you want your visitors to use and generate a link for easy social sharing.</p>\n </li>\n</ul>","blurb":"","authors":[{"authorId":9375,"name":"Dayna Rothman","slug":"dayna-rothman","description":" <p><b>Dayna Rothman</b> is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. 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Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.</p>","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9375"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{"key":"cat","values":["business-careers-money","business","marketing"]},{"key":"isbn","values":["9781118816172"]}]\" id=\"du-slot-632217a5f0ccb\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = 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8 Useful — and Free — Lead-Generation Applications

By: Dayna Rothman and

Updated: 03-26-2016

From The Book: Lead Generation For Dummies

Lead Generation For Dummies

Book image

Explore Book Buy On Amazon

Many applications and websites are available to test your lead generation techniques and strategies. From determining how to test a landing page, to seeing how your emails look on various devices, to seeing how well your website is optimized for keywords, free tools can help you do lots of things. Take a look at this list to learn about eight useful and free lead-generation applications:

Marketo's Landing Page Split Calculator: Determine how many versions of a landing page you should create for your A/B test and how long the test should take to execute.
Litmus Email Testing: Input your email HTML for a report on how your email looks on various devices and email clients.
HubSpot's Marketing Grader: This gives you a free report on how you are currently doing with your online marketing strategy.
Check My Links: Check your website for broken links.
My SEO Grader: Check your website to determine how well it is optimized for a specific keyword.
A/B Split Test Significance Calculator: Check your A/B tests to determine if the results you get are statistically significant.
Marketo's Marketing Automation ROI Calculator: Calculate how to optimize your revenue cycle and evaluate your sales funnel.
Click to Tweet: Add a Tweet This link into any of your blog posts or website content. Simply create the tweet you want your visitors to use and generate a link for easy social sharing.

About This Article

This article is from the book:

Lead Generation For Dummies ,

About the book author:

Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.

This article can be found in the category:

Marketing ,