Naming your brand is by far the most challenging, momentous, and necessary phase in the process of branding. However, coming up with a good brand name can be tricky. The following list presents qualities of a strong brand name.
Reflects the character of the brand
Describes the brand’s offering
Creates an association with the brand’s promise
Is easy and pleasant to say
Is unique and memorable
Can be claimed and protected legally, as a domain name, and as a social-media username
