Content Marketing Solutions for Capital Markets Firms

In the competitive world that makes up the capital markets, it’s more challenging than ever to stand out and get the attention of potential clients. You want to spotlight your expertise and record, and tell the story of why your firm is better than the rest. Fortunately, there is an extremely effective method for accomplishing these goals: content marketing.

Reaching your audience with content marketing

Content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.

These strategies help establish your capital markets firm as an authority, get the attention of potential clients, and strengthen connections with your customers.

Why does content marketing work for capital markets firms?

Content marketing is not just an ad. It is custom-created articles, or other types of content, on industry topics that will pique the interest of your audience and answer their questions. This makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties, and why it’s better than the competition.

Dummies Custom Solutions: Great Value for Boosted Recognition

Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering.

You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.

Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including:

• Sign-ups on your website
• Webinar attendance
• Trade shows and other events
• Email marketing campaigns

Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you:

• Boost awareness of your company or product
• Nurture relationships with current clients
• Establish your company as an authority/expert/thought leader
• Generate leads

We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.

What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley.

Case Study: Thron

Key objectives:

• Increase awareness of Content Intelligence and THRON brand thanks to the proven authority of Dummies books
• Become recognized experts on Content Intelligence thanks to the easy way to explain difficult things that characterizes the Dummies books
• Find new companies interested in our Intelligent DAM

How were the assets used?

• Free e-book to download from our websites to inform and develop people on CI
• Free promotional materials for events to widen the audience and make them aware of the topic
• Gift for our clients and THRON employees to strengthen engagement

What results did you see?

• 8,000 ebooks downloaded
• 750 print books given out

How have your customers reacted to the book and what feedback have they shared with you?

The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!

“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies