©Gorodenkoff / Adobe StockAs the competition continues to ramp up, you need to find new and more effective ways to attract the attention of potential clients. You want to showcase your expertise and experience, and the reasons why clients should choose your company among the crowd.
Sure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients.
This content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.
Why does content marketing work for industrial engineering companies?
Content marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It provides the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time.Dummies Custom Solutions: Great value for boosted recognition
Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering.You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. With Dummies, people trust they will get a straightforward, easy-to-follow, and fun way to learn.
Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including:
- Sign-ups on your website
- Webinar attendance
- Trade shows and other events
- Email marketing campaigns
©Gorodenkoff / Adobe StockDummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you:
- Boost awareness of your company or product
- Nurture relationships with current clients
- Establish your company as an authority/expert/thought leader
- Generate leads
Case Study: Thron
Key objectives:
- Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books
- Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books
- Find new companies interested in our Intelligent DAM
How were the assets used?
- Free e-book to download from our websites to inform and develop people on CI
- Free promotional materials for events to widen the audience and make them aware of the topic
- Gift for our clients and THRON employees to strengthen engagement
What results did you see?
- 8,000 e-books downloaded
- 750 print books given out
How have your customers reacted to the book and what feedback have they shared with you?
The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies