Content Marketing Solutions for Roadway Design and Civil Engineering

Marketing is a unique challenge within the areas civil engineering and roadway design because of the large-scale projects and long consideration periods. Your B2B audience — whether it’s a government department, construction company, or real estate firm, spends a lot of time researching before they engage with a salesperson at your company.

In this highly competitive industry with long and complex project cycles, it’s crucial to find ways to distinguish your business among the rest. You need to grab the attention of your audience, showcasing your expertise and record.

This is why customized content of high interest to your potential clients is the best marketing strategy for your roadway design or civil engineering company.

Reaching your audience with custom content

Content marketing involves producing and distributing educational content your potential clients find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.

These strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.

Why does content marketing work for roadway design/civil engineering companies?

High-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you have the opportunity to describe what you can do for your clients, and why you stand out among the competition.

Dummies Custom Solutions: Great Value for Boosted Recognition

Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself within the industry, consider Dummies Custom Solutions, a Wiley company.

You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way.

Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including:

• Sign-ups on your website
• Webinar attendance
• Trade shows and other events
• Email marketing campaigns

Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you:

• Boost awareness of your company or product
• Nurture relationships with current clients
• Establish your company as an authority/expert/thought leader
• Generate leads

We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.

What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley.

Case Study: Thron

Key objectives:

• Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books
• Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books
• Find new companies interested in our Intelligent DAM

How were the assets used?

• Free e-book to download from our websites to inform and develop people on CI
• Free promotional materials for events to widen the audience and make them aware of the topic
• Gift for our clients and THRON employees to strengthen engagement

What results did you see?

• 8,000 e-books downloaded
• 750 print books given out

How have your customers reacted to the book and what feedback have they shared with you?

The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!

“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies