©CandyRetriever / Adobe StockDigital marketing is an important way to get your message across, but if you’re trying to reach B2B customers, you should consider the immediate and long-term benefits of content marketing.
Content marketing involves producing and distributing engaging, educational content that your potential customers and partners will find interesting and valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.
These strategies help establish your recreational facility or services business as an authority within your specific area, get the attention of potential customers, and strengthen connections with your existing partners.
Why does content marketing work for recreational facilities and services?
High-quality content that piques the interest of potential customers makes the connection breakthrough, giving you the opportunity to further describe what you offer, and why your facility or service is better than your competition.Dummies Custom Solutions: Great value for boosted recognition
Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley company.You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.
We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.
Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including:
- Sign-ups on your website
- Webinar attendance
- Trade shows and other events
- Email marketing campaigns
©Luengo_ua / Adobe StockWe also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you:
- Boost awareness of your company or product
- Nurture relationships with current clients
- Establish your company as an authority/expert/thought leader
- Generate leads
Case Study: Thron
Key objectives:
- Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books
- Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books
- Find new companies interested in our Intelligent DAM
How were the assets used?
- Free e-book to download from our websites to inform and develop people on CI
- Free promotional materials for events to widen the audience and make them aware of the topic
- Gift for our clients and THRON employees to strengthen engagement
What results did you see?
- 8,000 e-books downloaded
- 750 print books given out
How have your customers reacted to the book and what feedback have they shared with you?
The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies