In today’s business world, where most marketing is digital, simply posting ads is not enough — it’s a short-term solution to what should be a long game plan, especially for businesses with complex products and services. That’s why most marketing leaders turn to content marketing.
Peopleimages.com / Adobe StockReaching your target audience with content marketing
Content marketing involves producing and distributing educational information on topics your target audience finds valuable and interesting. This can include blogs on your website, social media posts, videos, podcasts, white papers, infographics, and ebooks.These strategies help establish your business as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients.
Why does content marketing work?
Most decision-makers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.Custom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your company, its specialties, and why it’s better than the competition.
Dummies Custom Solutions: Great value for boosted recognition
Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s competitive marketplace, consider Dummies Custom Solutions, a Wiley offering.You know Dummies — everybody does. People around the world turn to Dummies books and eBooks when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because Dummies specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.
Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies eBook (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:
- Sign-ups on your website
- Webinar attendance
- Professional conferences and other events
- Email marketing campaigns
Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you:
- Boost awareness of your company or product
- Nurture relationships with current clients
- Establish your company as an authority/expert/thought leader
- Generate leads
What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley.
Case Study: Thron
Key objectives:
- Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books
- Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books
- Find new companies interested in our Intelligent DAM
How were the assets used?
- Free e-book to download from our websites to inform and develop people on CI
- Free promotional materials for events to widen the audience and make them aware of the topic
- Gift for our clients and THRON employees to strengthen engagement
What results did you see?
- 8,000 e-books downloaded
- 750 print books given out
How have your customers reacted to the book and what feedback have they shared with you?
The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies