The marketing strategy behind sharing your albums and photos on your Facebook marketing Page is something that you need to sit down and design. Maybe every Friday you send out a new album or every Tuesday, you post an image of your products that you found around town or in another city.
You can also share this album or individual pictures again, after publishing, from two places:
Your business Page Timeline: If you see your album or photo on the Page Timeline, you can click the Share link below the photo.
You can put a call to action in the Message field when you share, asking people to share the album with their Friends.
The album itself: The second way is to go through the album.
To share an album (or individual pictures) after publishing, follow these steps:
Go to your Page, and select the Photos app box.
Select the album you want to share.
Click the Share link below the images.
Choose where to share the album by clicking the drop-down arrow:
On Your Own (personal) Timeline
On a Friend’s Timeline
In a Group
On Your Page
In a Private Message
If you share in a private message, the link to the photo or album will go to the recipient’s Messages section. You can also send the album to folks outside the Facebook platform by using an e-mail address, but they will need to join Facebook to see the picture(s). See the following section for more details.
Select a viewing option: Public, Friends, Friends except Acquaintances, Only Me, or any of your personal lists.
Click the Share Photo button.
You can send any photo or album directly to anyone other than your personal Facebook Friends by following the steps listed above, except this time instead of selecting to send it to your own Timeline, choose In a Private Message from the drop-down menu and type an e-mail address rather than a Facebook name. Facebook sends an e-mail with a link to the photo.
If the person you send it to is on Facebook, he’ll be able to view it. If he doesn’t have a Facebook account, the link will take him to a Page with the message that he can’t view the photo unless he joins Facebook.
You also have a direct URL to each album that you can send to anyone, and those people will be able to view it. Or you can post anywhere online. To find this direct URL, follow these steps:
Go to your Page and select the Photos app box.
Select the photo that you want to share.
Make sure that you’re viewing the photo (it will be in a lightbox setting).
Copy the URL of the image from the browser bar.
Paste the URL in an e-mail message.
Send the e-mail.
If the person to whom you sent the URL to doesn’t have a Facebook account, she can view the photo anyway as long as you have viewing set to Public. An invitation to join Facebook will be there too.
