When you create a Facebook Place or merge your Facebook Place with your Facebook business Page, you have the option to add a Recommend This Place button that appears on the right sidebar of the Page for users who live near that business. This feature is a great opportunity for your business, because users can write a recommendation of the business, which goes out into the News Feed and is shown to those users’ Friends when they visit the Page. It’s fantastic exposure!
If you don't see the Recommend This Place button, follow these steps:
From your Pages/Places Page, click Admin Panel.
Click Edit Page.
Click Update Info.
Select the Show This Map on the Page check box.
Facebook allows Recommendations only for Pages that have not only provided a physical location but chose to display a map within their applications. If you deselect the check box to display the map, the Recommendations box disappears.
Merging your business Page with your Places Page is a good idea because it retains everything from your business Page (photos, posts, events, video, ads) and adds a map, check-ins, and a place on the Page Timeline for recommendations.