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How to Use FTP to Transfer Web Marketing Files

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Updated:  
2016-03-26 17:12:14
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Customer Analytics For Dummies
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If you use a web designer outside your company for your business marketing, you can easily transfer copies of all your current HTML files, images, and photos by transferring your files with File Transfer Protocol (FTP) software.

It is important to keep copies of all the work being done for your company as backup in case something happens and the person running the website is unable to continue doing so.

Here are the steps for FTP, but you should have your hosting company or designer walk you through the backup process if this is your first time:

  1. Download the free (LE) version of Core FTP (Windows) or Cyberduck, which is also free.

  2. After the program downloads, click Open to begin the setup wizard.

    The screen defaults to the Site Manager.

  3. In the Site Manager, enter a title related to your site.

  4. Fill in the Host, Username, and Password fields as supplied by your hosting company.

  5. Click Connect.

    You see all your website files on the right and your computer files on the left.

  6. Click the main directory on the right side; when you see an arrow pointing left, click it.

    Your website files begin transferring to your computer.

About This Article

This article is from the book: 

About the book author:

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director.

Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.

Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists.

Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services.

Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.