Marketing to Millennials For Dummies
Book image
Explore Book Buy On Amazon
Millennials make up a crucial part of the global economy, and they possess certain personality traits that make marketing to this coveted demographic a complicated road to navigate. Complex, however, doesn't mean impossible. The concept of Millennial is more of a mindset than an age range. The process of reaching and connecting with Millennials will be much easier if you remember to strategize around the many media Millennials use and recognize the unique qualities that Millennials prioritize with regards to a brand or product when making a buying decision.

About This Article

This article is from the book:

About the book author:

Corey Padveen is an industry- leading marketing data expert with extensive experience building strategies and working with brands in a variety of industries to execute measurable growth campaigns. He is a partner at t2 Marketing International, an award-winning marketing consultancy that has worked with some of the largest brands in the world.

This article can be found in the category: