Millennials make up a crucial part of the global economy, and they possess certain personality traits that make marketing to this coveted demographic a complicated road to navigate. Complex, however, doesn't mean impossible. The concept of Millennial is more of a mindset than an age range. The process of reaching and connecting with Millennials will be much easier if you remember to strategize around the many media Millennials use and recognize the unique qualities that Millennials prioritize with regards to a brand or product when making a buying decision.
