{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T21:27:10+00:00","modifiedTime":"2016-03-26T21:27:10+00:00","timestamp":"2022-09-14T18:10:10+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Marketing to Find New Customers","strippedTitle":"marketing to find new customers","slug":"marketing-to-find-new-customers","canonicalUrl":"","seo":{"metaDescription":"It's important that your marketing plan keeps you selling to existing customers, but growing your business depends on finding new buyers. 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It’s a great way to attract new customers.</p>\n </li>\n <li><p class=\"first-para\"><b>Ask for referrals.</b> Give existing customers a reward (such as a gift or a coupon on future purchases) in exchange for referrals to their friends or business associates.</p>\n </li>\n <li><p class=\"first-para\"><b>Start an expert blog.</b> Offer weekly advice to customers based on your special expertise. For example, if you’re in home construction, cover how to winterize your home.</p>\n </li>\n</ul>","description":"<p>It's important that your marketing plan keeps you selling to existing customers, but growing your business depends on finding new buyers. 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Marketing to Find New Customers

By: Alexander Hiam and

Updated: 03-26-2016

From The Book: Marketing Kit for Dummies

Marketing Kit for Dummies

Explore Book Buy On Amazon

It's important that your marketing plan keeps you selling to existing customers, but growing your business depends on finding new buyers. Try these marketing tips for attracting new customers:

Rent a small booth at a trade show. Bring lots of brochures and business cards, plus samples or poster boards telling stories of how you solved problems for happy customers.
Post special offers on Craig’s List. Go to http://www.craigslist.com and see if there is a local Craig’s List site. If so, post free ads for special offers of your product or service at special introductory rates. It’s a great way to attract new customers.
Ask for referrals. Give existing customers a reward (such as a gift or a coupon on future purchases) in exchange for referrals to their friends or business associates.
Start an expert blog. Offer weekly advice to customers based on your special expertise. For example, if you’re in home construction, cover how to winterize your home.

About This Article

This article is from the book:

Marketing Kit for Dummies ,

About the book author:

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

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