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Optimize Your Website for Search Engines

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Updated:  
2016-03-26 17:32:43
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Customer Analytics For Dummies
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Search engine optimization, or SEO, makes the most of web marketing by attracting Internet browsers to your website. By marketing with strong SEO, you expose your product to loads of potential customers. To ensure that shoppers who are looking for what you're selling can actually find your website; consider these search engine optimization tools and techniques:

  • Point all homepage links to http://www.siteaddress.com/.

  • Make all headings actual headings, enclosed in tags.

  • Make sure every page has a relevant title META tag.

  • Don't require registration for any content on your site. Search engines can't complete forms, so registration forms hide your site.

  • Make sure you can navigate to every page of your site using regular links.

  • Don't obsess about keywords! You'll get far more mileage from clear, relevant content.

About This Article

This article is from the book: 

About the book author:

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director.

Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.

Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists.

Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services.

Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.