To get your target audience to notice your new white paper, you need to unveil it like a mini-product launch. Try different promotional tactics and repeat as long as they keep working. Don’t abandon promotions too soon, and use all these must-do tactics:
Create a landing page with an abstract
Feature the white paper prominently on your website
Mention it in company newsletters
E-mail your sales force and channel partners (if any)
E-mail your house opt-in list
Tweet it on Twitter
Blog about it
Announce it to relevant LinkedIn groups
Publish a press release
Send it to relevant journalists
Send it to relevant bloggers
Get it mentioned in channel partner newsletters
Post it on free white paper sites
Create a slide deck
Send your slide deck to your sales force and channel partners (if any)
