{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2017-06-15T16:13:12+00:00","modifiedTime":"2017-06-15T16:13:12+00:00","timestamp":"2022-09-14T18:18:59+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Snapchat Lingo You Need to Know for Your Social Media Marketing Strategy","strippedTitle":"snapchat lingo you need to know for your social media marketing strategy","slug":"snapchat-lingo-need-know-social-media-marketing-strategy","canonicalUrl":"","seo":{"metaDescription":"Before you go jumping into Snapchat as part of your social media marketing strategy, you need to learn the lingo. 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Your score indicates the number of snaps you've shared and viewed.</li>\r\n\t<li><strong>Lens:</strong> Special effects such as a crown or a wreath that you can add to your selfies when you take your photo.</li>\r\n\t<li><strong>Memories:</strong> Published snaps saved to a special place so they live longer than the 24-hour viewing period.</li>\r\n\t<li><strong>Filter:</strong> Add to snaps to commemorate an event, such as a frame of garland to adorn your picture for a holiday snap.</li>\r\n\t<li><strong>Geofilter:</strong> Used for location-based events. For example, if you're attending a music festival that is taking place in only one location, you can use a geofilter set up by the festival’s organizers. It might have a date, logo, and location.</li>\r\n\t<li><strong>Snapcode:</strong> Similar to a QR code, it's used to add friends with the touch of a button.</li>\r\n</ul>","description":"Before you go jumping into Snapchat as part of your social media marketing strategy, you need to learn the lingo. Here are the terms you should know if you want to use Snapchat:\r\n<ul>\r\n\t<li><strong>Snap:</strong> A photo or a 10-second video you take using Snapchat.</li>\r\n\t<li><strong>Story:</strong> A photo or a series of photos set up to last 24 hours before disappearing.</li>\r\n\t<li><strong>Chat:</strong> Comments back and forth with you and other members of your community.</li>\r\n\t<li><strong>Score:</strong> The number under your profile photo. 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It might have a date, logo, and location.</li>\r\n\t<li><strong>Snapcode:</strong> Similar to a QR code, it's used to add friends with the touch of a button.</li>\r\n</ul>","blurb":"","authors":[{"authorId":9176,"name":"Jan Zimmerman","slug":"jan-zimmerman","description":" <p><b>Ric Shreves</b> has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for <i>ComputerWorld</i> magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. <b>Michelle Krasniak</b> is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence. 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Snapchat Lingo You Need to Know for Your Social Media Marketing Strategy

By: Jan Zimmerman and Deborah Ng and

Updated: 06-15-2017

From The Book: Social Media Marketing All-in-One For Dummies, 4th Edition

Social Media Marketing All-in-One For Dummies, 4th Edition

Explore Book Buy On Amazon

Before you go jumping into Snapchat as part of your social media marketing strategy, you need to learn the lingo. Here are the terms you should know if you want to use Snapchat:

Snap: A photo or a 10-second video you take using Snapchat.
Story: A photo or a series of photos set up to last 24 hours before disappearing.
Chat: Comments back and forth with you and other members of your community.
Score: The number under your profile photo. Your score indicates the number of snaps you've shared and viewed.
Lens: Special effects such as a crown or a wreath that you can add to your selfies when you take your photo.
Memories: Published snaps saved to a special place so they live longer than the 24-hour viewing period.
Filter: Add to snaps to commemorate an event, such as a frame of garland to adorn your picture for a holiday snap.
Geofilter: Used for location-based events. For example, if you're attending a music festival that is taking place in only one location, you can use a geofilter set up by the festival’s organizers. It might have a date, logo, and location.
Snapcode: Similar to a QR code, it's used to add friends with the touch of a button.

About This Article

This article is from the book:

Social Media Marketing All-in-One For Dummies, 4th Edition ,

About the book authors:

Jan Zimmerman owns Sandia Consulting Group and Watermelon Mountain Web Marketing, where she both practices and provides support for social media marketing techniques. Deborah Ng is a freelance writer from central New Jersey. She blogs about books at BooksAndChardonnay.com and shares tips and job leads for telecommuters at Telecommunity.net.

This article can be found in the category:

Marketing ,