To get more people interested and asking about your offerings, you need to have an abundance of lead-generating information out in the market at all times. Try some of these best all-around marketing choices:
Toll-free telephone numbers (a big source of leads despite the rise of Web-based marketing; advertise your toll-free number everywhere)
Directory listings (don’t forget Web directories!)
Web site address (in all your materials and ads)
Reader service cards (in trade magazines, along with your ad or insert)
Blogs that share your expertise within your industry
Offers of free catalogs (through ads, brochures, directories, and Web site)
Coupons and special trial offers of all kinds
Publicity (any media coverage tends to generate leads)
