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Web Marketing All-in-One For Dummies Cheat Sheet

By: John Arnold and Michael Becker and Marty Dickinson and Ian Lurie and Elizabeth Marsten and

Updated: 03-27-2016

From The Book: Web Marketing All-in-One For Dummies, 2nd Edition

Web Marketing All-in-One For Dummies, 2nd Edition

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Web marketing encompasses a wide range of electronic means to get your product in front of potential customers. Market your product through your business's website, through other people's websites, in their e-mail, or on their phones — nearly everywhere. Market your goods and services effectively by using tools like such as strong SEO terms and pay per click, and by analyzing your marketing campaign every day.

About This Article

This article is from the book:

Web Marketing All-in-One For Dummies, 2nd Edition ,

About the book authors:

John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.

Ian Lurie is President of Portent, Inc.

Marty Dickinson is President of HereNextYear.

Elizabeth Marsten is Director of Search Marketing at Portent, Inc.

Michael Becker is the Managing Director of North America at the Mobile Marketing Association.

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