Home

Web Marketing Benchmarks: Page Views per Visit and Time on Site

|
Updated:  
2016-03-26 16:11:57
|
Customer Analytics For Dummies
Explore Book
Buy On Amazon

To set web marketing benchmarks for page views per visit and time on site, you need to have been running your traffic-reporting tool for at least two to three months. That gives you enough data to set your benchmark, which you do by following these steps in Google Analytics:

  1. In Google Analytics, from the Audience menu, click Overview in the sidebar on the left.

  2. Note the pages/visit number.

    For details on accessing this data in a different tool, you need to check your documentation, but know that this is the data that you want.

    image0.jpg
  3. Look at the average for the past two to three months.

    In Google Analytics, set the date range to the last two to three months by clicking the dates at the top-right of the page and then selecting the start and end dates. The Pages/Visit number just below the chart now shows you the average.

    That average is your target. You want to improve upon that. Visits that exceed this average are good. Visits that don’t aren’t necessarily bad, but they’re not as desirable.

    Note the average time on site for the last two to three months, which will be your target.

About This Article

This article is from the book: 

About the book author:

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director.

Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.

Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists.

Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services.

Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.