Web Marketing: How to Best Use the Upper-Right Quadrant

Customer Analytics For Dummies

The upper-right quadrant (URQ) of a page on your business website is one of the most critical areas for marketing purposes because it’s the first place people see when they arrive.

For CustomPak, practically anything you would want to do on this website is featured in the URQ, including requesting a quote, contacting staff, viewing samples, calling for a quote, and making a request online.

Another use of the URQ would be to eliminate a buying objection before the question even arises. In the website for Music Mates, the URQ is used for the sole purpose of showing visitors that the company has been in this online business for quite a while — since 1995!

There are no rules as to exactly what should be placed in the URQ, but this is an important area to test and modify often to see whether leads and sales increase or decrease. Yes, even a simple change to the upper-right quadrant of your website can impact your results. Here are some additional things to test in the URQ of your website:

Your phone number (most popular addition to the URQ)
A special promotion that you’ve never offered
Important company news, like a finalized merger or new product release
A testimonial or celebrity endorsement
A photo with a recognized authority figure in your industry
An award image
Better Business Bureau badge
Image of your new book cover
Search box so that visitors can search for a topic or specific product

About This Article

About the book author:

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director.

Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.

Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists.

Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services.

Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.