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Web Marketing: How to Garner Traffic with Content Sites

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Updated:  
2016-03-26 17:12:22
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To gather more traffic for your website, you should consider marketing through a content site. A content site is designed to feature dozens — if not hundreds, or even thousands — of pages surrounding a specific topic. These content pages are each optimized for organic search engine positioning, often using an automated process.

A content site is typically used to simply drive traffic to pages that feature Google AdSense ads, in hopes of monetizing the pages. However, the greater purpose is to cast a wide net: Your content site can introduce you to a variety of people searching for topics related to your industry. Down the road, a percentage of them will buy your product or at least contact you for more information.

For example, one content site, Music Mates, contains an automated voting script so that folks can vote for their favorite local musician or band, anywhere in the country. More than 6,000 of these pages are indexed on Google.

When you search specifically for those voting sections (such as best Denver rock band or best Miami country guitar player), the individual voting page results for that phrase are usually in the top three results on Google. Each page includes a link to the core company site.

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You can hire a programmer to create such a utility for your own content website. Or, you can subscribe to a system like Unique Article Wizard to select content that you want to post to your website automatically when it’s made available.

About This Article

This article is from the book: 

About the book author:

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director.

Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.

Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists.

Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services.

Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.