Blogs require regular upkeep to capture and hold an audience. If you’ve created a blog for your micro-entrepreneurial business, you need to promote it and build its audience. After going to the trouble to display your knowledge on your blog and the value of what you have to offer, you’ll want to let the world know about it.
Marketing with your blog takes an overall strategy. These sections cover some immediate blog marketing strategies that can build your audience relatively quickly.
When marketing with your blog, make sure that your blog is listed in the major search engines. Initially, people, beyond the ones that you directly invite, won’t visit your blog just because it’s online; the rest will find you only because they’ve done an online search, usually for information on a given topic.
You want your blog (or website) to show up in the search results when people are looking for your topic. But instead of simply hoping, you just have to make it happen. Your blog needs to be prepped for the search engines by adding the right keywords, tag lines, and so on.
In addition, you want to make sure you blog shows up in various blog databases. The following are great blog databases that can help your blog be found. They’ll all generally ask for information, such as your blog’s title, web address, category, and so on.