About the book authors:
Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.
Steven D. Peterson, PhD, is the founder and Managing Partner of Strategic Play.
Nada Wagner, MBA, is one of the principals of Next Wave Marketing and a professor at The Business School, Humber ITAL.
Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.
Steven D. Peterson, PhD, is the founder and Managing Partner of Strategic Play.
Nada Wagner, MBA, is one of the principals of Next Wave Marketing and a professor at The Business School, Humber ITAL.