Balanced Scorecard Strategy For Dummies
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Balanced Scorecard Strategy For Dummies
Cover of Balanced Scorecard Strategy for Dummies with cartoon character and yellow, blue, and black design.Explore Book
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A business plan is a strategy for survival that looks at your company today (understanding your surroundings) and then into the future. Your business plan will help you prepare if you include these elements:

  • Plans: Company mission, vision, goals, and objectives that all work together

  • Organization: A structure for your company that makes sense

  • Procedures: Efficient and effective ways of doing things

  • Leadership: An ability to influence and encourage others around you

  • Skills: The talents and expertise your people need to succeed

  • Culture: Beliefs and attitudes that lead to doing the right thing

About This Article

This article is from the book: 

About the book author:

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.

Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.