{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T14:06:42+00:00","modifiedTime":"2016-07-24T20:10:42+00:00","timestamp":"2022-09-14T18:15:12+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Strategic Planning","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34254"},"slug":"strategic-planning","categoryId":34254}],"title":"The Attributes of a Winning Business Idea","strippedTitle":"the attributes of a winning business idea","slug":"the-attributes-of-a-winning-business-idea","canonicalUrl":"","seo":{"metaDescription":"Lots of businesses start with a great idea. 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Is your business idea the right one at the right time?\r\n</li>\r\n\t<li>\r\nWill your business idea make money — and how fast?\r\n</li>\r\n</ul>\r\nConsider a line-up of positive answers a green light — first to start your business planning and then to launch your business.","description":"Lots of businesses start with a great idea. Writing a business plan can help you refine that great idea and put it to its first test. 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The Attributes of a Winning Business Idea

By: Steven D. Peterson and Peter E. Jaret and Barbara Findlay Schenck and

Updated: 07-24-2016

From The Book: Business Plans Kit For Dummies

Business Plans Kit For Dummies

Explore Book Buy On Amazon

Lots of businesses start with a great idea. Writing a business plan can help you refine that great idea and put it to its first test. Ask yourself these questions to evaluate your idea as you assemble your business plan:

Is your business idea something you really want to spend time doing?
Do you have the resources, connections, skills, and expertise to turn your business idea into a success story?
Can you explain your business idea in 25 words or less?
Does your business idea address or solve a real customer need, problem, or desire?
Will you offer something new or different than the competition?
Does your business idea take advantage of a new opportunity? Is your business idea the right one at the right time?
Will your business idea make money — and how fast?

Consider a line-up of positive answers a green light — first to start your business planning and then to launch your business.

About This Article

This article is from the book:

Business Plans Kit For Dummies ,

About the book authors:

Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company, Strategic Play.

Peter Jaret is a frequent contributor to The New York Times, Reader’s Digest, and AARP Bulletin.

Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies books.

This article can be found in the category:

Strategic Planning ,

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