Increasingly, social media (such as Facebook and Twitter) is the way people connect with each other, celebrities, brands, products, and yes, even brick-and-mortar restaurants. To improve your restaurant's online presence, be aware that social media users want four key things from restaurants:
Promotions or discounts. Throw your customers an occasional 10-percent coupon exclusive via Facebook (or Twitter, foursquare, or whatever services you choose).
Exclusive content not available elsewhere. Post pictures of your patio opening party, or show video of your sommelier highlighting your new wine list.
Information about new products or services. Let your patrons know about your new happy-hour menu.
The ability to share their opinions. Thank customers for compliments and respond to criticism.
