How to Add Web Marketing Keywords in MSN adCenter

Customer Analytics For Dummies

Once you have run your pay per click (PPC) campaign for a while, it will become obvious which keywords are working, which ones aren’t working, and which keywords need to be added. MSN adCenter offers a way to add keywords as these trends make themselves apparent.

To add a keyword to an existing ad group in MSN adCenter, follow these steps:

Open the ad group to which you want to add a keyword.
Click the Keywords tab, if it isn’t already open.
Click the Add Keywords button.

The Add Keywords page opens.
Enter your desired keywords in the Enter Keywords and Review Bids box and click Enter or search for a keyword with one of these methods:
- Find Keywords Containing a Word or Phrase: In the Enter Keywords and Review Bids text box, type words or phrases that describe the product or service that the ad group targets.
- Find Keywords on a website: In the text box, enter the destination URL and let MSN make suggestions based on the content of this page.
- Find Keywords on the Destination websites for Your Ads: Enter a destination URL for a content network site that you’d like the ads to appear on. (This option applies only to ad groups enabled into the content and search partner display networks.
Click the Apply button.

Your new keywords are added to the existing keyword list.

About This Article

About the book author:

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director.

Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.

Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists.

Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services.

Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.