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How to Create a Google AdWords Account for Online Marketing

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Updated:  
2016-03-26 16:11:45
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If you’ve decided to give Google AdWords a try in your web marketing campaign, this will help you with the process, from setting up your account to getting it activated and getting your ads running. If you need help during setup, Google AdWords provides a toll-free number with live operator assistance during weekdays. See the sign-up page for hours of operation and contact numbers.

Follow these steps to sign up for AdWords:

  1. Go to the sign-in page for Google AdWords and click the Start Now button.

    You need a Google account to sign up for AdWords.

  2. Sign up for a brand-new account or sign in to an existing account:

    • If you don’t have an account: Select the I Do Not Use These Other Services radio button, and follow the prompts to set up your account.

    • If you have an account you’d like to add AdWords to: Select the I Have an Email Address and Password option and then the I’d Like to Use my Existing Google Account for AdWords option.

    If the e-mail address you choose is associated with another AdWords account, you’ll have to choose a different address or create a new e-mail address to use with AdWords. You can only have one AdWords account associated with an e-mail address. However, you can have as many different e-mail addresses associated with a single AdWords account as you want.

  3. Use your Google account username and password to sign in to AdWords.

  4. Select the country, time zone, and currency you’ll be paying in (USD$ is the default), and click Continue.

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    The settings on this page cannot be changed after you click Continue.

    Google sends an e-mail message to your Google account e-mail address to verify the account creation.

  5. When you receive the e-mail, click the link in it to go to the AdWords verification page.

About This Article

This article is from the book: 

About the book author:

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. Arnold continues to train and advise small business owners as a Constant Contact regional development director.

Michael Becker is the managing director of North America at the Mobile Marketing Association. Becker has written more than 80 articles on mobile marketing and is an adjunct professor of mobile marketing at Golden Gate University.

Marty Dickinson is the president of HereNextYear.com, a company that combines writing, speaking, and internet strategy to help clients become recognized authorities in their fields. Dickinson also works as a business consultant to web designers and SEO specialists.

Ian Lurie has been a digital marketer for over 25 years. He created and sold the digital agency Portent, Inc. and provides consulting and training services.

Elizabeth Marsten is the senior director of strategic marketplace services for Tinuiti. Marsten has experience in Google AdWords, Microsoft Ads, Amazon Advertising, Facebook, and other platforms.