Previous versions of PowerPoint included a feature called WordArt that let you insert special objects that could incorporate fancy text effects, such as gradient fills or curved paths. For PowerPoint 2013, Microsoft has integrated WordArt into PowerPoint, so that you can apply WordArt formatting to any bit of text in your presentation just by highlighting the text and applying the WordArt formats.
Follow these steps to transform mundane text into something worth looking at:
Select the text you want to apply WordArt formatting to.
The text can be anywhere in your presentation. For example, you can apply WordArt formatting to a slide title or body text.
Click the Drawing Tools Format tab.
The Drawing Tools Format tab includes a WordArt Styles group. As you can see, this Ribbon group includes several pre-configured WordArt styles as well as buttons that let you control the text fill, outline style, and text effects such as shadows and glowing.
Click the More button found at the bottom of the scroll bar to the right of the predefined WordArt styles.
The WordArt Quick Styles gallery appears.
Select the WordArt style that most closely resembles the formatting you want to apply.
Don’t worry if none of the gallery choices exactly match the effect you want; you can tweak the text’s appearance later.
Fool around with other WordArt controls in the WordArt Styles group of the Drawing Tools Format tab.
Experiment with these controls as much as you want until you get the text to look just right.
