Content Marketing for CRISPR/Cas9 Biotech Companies

Developing marketing strategies for a biotech company working with CRISPR/Cas9 can be challenging, especially given the industry’s constant state of change. Whether you’re focused in medical, agricultural, bioenergy, or other pursuits, it’s easy for the core message of your company to get lost in this growing market.

So, how do you continue to reach potential clients and explain your complex research and products in a rapidly changing landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and expertise through high-quality, engaging content.

Reaching your audience with custom content

Custom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts.

These strategies help establish your company as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients.

Dummies Custom Solutions: Great value for boosted recognition

Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s biotech market, consider Dummies Custom Solutions, a Wiley offering.

You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because Dummies specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.

Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:

• Sign-ups on your website
• Webinar attendance
• Professional conferences and other events
• Email marketing campaigns

We also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you:

• Boost awareness of your company or product
• Nurture relationships with current clients
• Establish your company as an authority/expert/thought leader
• Generate leads

We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.

What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley.

Case Study: Thron

Key objectives:

• Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books
• Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books
• Find new companies interested in our Intelligent DAM

How were the assets used?

• Free e-book to download from our websites to inform and develop people on CI
• Free promotional materials for events to widen the audience and make them aware of the topic
• Gift for our clients and THRON employees to strengthen engagement

What results did you see?

• 8,000 e-books downloaded
• 750 print books given out

How have your customers reacted to the book and what feedback have they shared with you?

The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!

“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies