Allison Strine

Etsy Promoted Listings is one of two tools to Etsy offers to help you advertise your shop. Etsy Promoted Listings, is, to quote Etsy, "good for improving discoverability within Etsy search results." With Etsy Promoted Listings, you simply note how much you want to spend each day on Promoted Listings, and Etsy does the rest — propelling your listings to the top of the heap (or close to it) when prospective buyers type relevant keywords.

Honestly, nearly everyone on Etsy is great. For real. But every so often, you're bound to run into someone who, well, isn't. Whether someone on Etsy is rude, demanding, or simply a pain in the patootie, keep these points in mind: Polish your policies. Clear, concise shop policies can go a long way toward heading off problems down the road.

A convo — short for "conversation" — is a communication with another member using Etsy's internal messaging system. You can use convos to communicate with any other Etsy member. To access your convos, click the Shop Manager link that appears along the top of any Etsy Marketplace page, and choose Conversations in the main Shop Manager page.

You don't have to be "at work" to manage your Etsy shop. With the Sell on Etsy app, available for Android and Apple iOS devices, you could be literally anywhere. Antarctica? Check. The Sahara? Check. The hammock in your backyard? Check, check, and check (as long as you have a cell or Wi-Fi signal, of course).The main page of the Sell on Etsy app looks a little like the main Shop Manager page.

If you're starting your Etsy shop as a hobby, you probably haven't given much thought to the structure of your Etsy business. It's just you, creating or curating stuff and putting it up for sale. But if your Etsy shop grows into a full-time operation — or if you want it to — you'll need to consider what business structure is best for you.

You manage your Etsy shop from . . . well, Shop Manager, which enables you to manage your listings, convos, and orders as well as your promotional activities. Here, you find out how to use it to manage your shop finances, track stats, and more.As you've no doubt noticed, when you open Shop Manager (by clicking the Shop Manager link that appears along the top of any Etsy Marketplace page), the Shop Manager dashboard appears.

These days, you're no longer limited to conducting Etsy business online. Now, with the Sell on Etsy mobile app, you can do it in person, too — assuming that you use an Apple iOS or Android device and you live in the United States. (Etsy hopes to expand the service to more locations soon.) For example, you may use the app to handle transactions at a local art fair or farmers' market.

As your Etsy shop thrives, you may find yourself wanting to expand beyond the Etsy Marketplace. Enter Pattern. Pattern is a new service by Etsy that enables you to set up your own custom e-commerce website to reflect your shop's brand — right down to its URL.This isn't just any custom e-commerce website, though — it's one that integrates with your Etsy shop.

Maybe hiring a few employees for your Etsy business isn't gonna cut it. Maybe that shout-out from Kendall Jenner means you need even more help. In that case, you'll want to look into Etsy Manufacturing.Etsy Manufacturing is a little bit like Tinder — but instead of helping you meet people who bear no resemblance whatsoever to their profile pictures, it hooks you up with a production partner who can help you grow your business.