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Start-Ups Launching and Building a Brand For Dummies Cheat Sheet
Cheat Sheet / Updated 12-09-2021
The thought of building and launching a brand can send any budding entrepreneur into a panic. Where do you begin with such a formidable task? How do you build marketplace momentum? How do you extend your brand’s reach and increase awareness of it? How do you protect it from threats — external and internal? And when you finally achieve some degree of success, how do you reach the next level? In Launching and Building a Brand For Dummies, I answer all of those questions and more. This Cheat Sheet highlights a small sample of what’s included in the book while getting you up to speed in a hurry on a few key branding topics.
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