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Articles & Books From Anuj Adhiya
Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.
Article / Updated 03-24-2020
Growth hacking is all about understanding where the biggest opportunities lie within the customer journey to grow the value you provide to your customers. To understand where such opportunities lie to power your growth hacking initiative, you need to visualize how customers get to that value.A customer journey framework is a system to help you visualize customers’ experiences with your product or brand.
Article / Updated 03-24-2020
Webster’s Dictionary defines an audit as “a methodical examination and review.” Though you typically hear of it in the context of taxes, in the growth hacking context, the intent is much the same. A growth audit, then, is just an exploration of your current growth strategy undertaken in order to understand what you’re doing and how you’re doing it.
Article / Updated 03-24-2020
Many organizations, websites, podcasts, blogs, communities, and companies exist to provide information about and support for growth hacking (even if they don’t explicitly say so). To help you get started, check out this list of key resources (in no particular order) that many growth hackers have used and continue to refer to and that you, too, can use to support your journey with growth hacking.
Article / Updated 03-24-2020
Given that many other popular product development and marketing methodologies are out there (all whose ultimate purpose is to grow a business), it’s useful to understand how and where they differ from growth hacking proper. ©Shutterstock/Tashatuvango
Traditional marketing versus growth hacking
Traditional marketing has always been about getting customers to (become interested in) your product.
Article / Updated 07-01-2020
Growth hacking can be very beneficial to businesses. Here, you learn the ten most important benefits that the growth hacking methodology provides to organizations and products. Keep in mind that, in order to take full advantage of the growth hacking process, you need to have buy-in at the highest levels of the organization and establish trust with other teams so that you can focus everyone’s efforts on whatever delivers the greatest value to your customers.
Article / Updated 03-24-2020
Growth teams can make common but serious mistakes when implementing the growth hacking process. This article provides an overview of some of the more typical problems and looks at ways for you to work around them.As you’ll see, many of these pitfalls are related to cultural issues and usually result from not following the established growth hacking process itself.
Article / Updated 03-23-2020
A popular construct for the varied skill set a growth hacker should possess is that of the T-shaped marketer. The use of the word marketer here has always been a bit confusing in this context, given that traditional marketing has been focused more on increasing brand awareness and acquiring leads versus the focus on the full customer lifecycle that defines any true growth professional.
Article / Updated 03-23-2020
The growth hacking process requires a dedicated individual to see the endeavor is managed appropriately. The basic growth process for any company follows the same pattern:
Identify your North Star Metric (NSM).
Analyze your growth model.
Set objectives.
Build a pool of ideas to test.
Prioritize ideas to test.
Cheat Sheet / Updated 04-12-2022
Growth hacking is the process of continually and rapidly testing, across the customer journey, to learn about activities that can be systemized as processes to grow the value that a business provides its customers.A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.