Barbara Assadi

Barbara Assadi is the co-founder and principal of BayCreative, a researchbased advertising and marketing services firm in San Francisco. In that capacity, she manages marketing and creative content for client companies. Previously, she was marketing programs manager and editor-in-chief of Oracle Corporation’s Web site and managing editor at Quark, Inc. Barbara has collaborated with coauthor Galen Gruman on several other books on publishing software and has been a contributor to Oracle Magazine, Macworld, Publish, and InfoWorld. She has edited software books for Adobe Systems and Peachpit Press and has taught university-level courses on publishing topics.