Belinda Ellsworth

Direct selling has come a long way from its humble, domestic roots in 1950s Americana. Today’s top independent representatives run highly efficient, modern businesses that often leave more traditional retailers in the dust.There are three main types of direct sales models: social selling, network marketing, and affiliate/influencer, and each finds its niche in the industry.

Direct sales or direct selling refers to the sale of products or services away from a fixed retail location. These products are marketed and sold directly through independent sales representatives, also known as consultants, presenters, distributors, and a variety of other names. With a starter kit purchase for a small fee, direct sales offers the average person a way to earn income with an established business model and a marketable product line.

Many companies offer programs and incentives to help motivate you and keep you consistent in running your direct sales business. It is important for your success and momentum, especially at the beginning of your business, to set your sights on earning these incentives and programs. Most companies offer programs within your first 90 days of starting (typically called Fast Start, Quick Start, Fast Track, and so on).

Business best friends is a term used to describe a relationship between two business owners — in your case, independent direct sales representatives — who share a mutually beneficial relationship. One way to grow your reach and network with other like-minded people is by developing relationships with representatives who represent a company different than your own.

Direct sales models are successful because they offer the company an opportunity to market products directly to consumers. In direct sales the products are sold by independent representatives who are not employees. These reps are independent contractors who work on a commission-only basis. Because the independent representatives are the sales arm of the company, the company only pays commissions for actual sales.

Trade shows are amazing opportunities for you to gain clients that you might not have encountered from other areas of your direct selling business. They are great ways to broaden your audience and obtain new leads for sales, booking, and recruiting. There are many different types of shows to get involved with — everything from large events like national women’s shows that bring in thousands of people, to smaller community events.

Personal development and growth are constant requirements in direct sales, as in life. If you think you’ve quit learning and that you can’t grow, then you have nowhere to go but backwards. Even returning to tried-and-true materials can teach you something new. If the resource is grounded in excellence, rather than mediocrity, it will still hold value for you.

People decide to start a direct sales business because of hope — hope for a better life, for earning a greater income, for having the ability to choose how they spend their time and the opportunity to build something to call their own. To have a successful business you need to be committed and consistent with your efforts.