Bettina Hein

A storyboard is a piece of paper with boxes drawn on it that show how every shot in a marketing video will be visually represented. Shots can be quite elaborate creations or simply rough sketches. The purpose is to outline each shot to see how to help the director, the camera person, and the editor put the video together.

If your marketing video features a sit-down interview or a (mostly) stationary speaker, one mic makes the perfect accessory for your subject’s business attire: the lavalier microphone. This clip-on mic attaches easily to a tie or collar or lapel for close-up sound with hands-free operation. Placing the mic properly is important for the best sound quality.

All hosting services provide embed codes that let you insert your marketing videos into your web pages. An embed code is simply a small piece of computer code that activates the video player and displays it in the context of your web page. An embed code can be as simple as this snippet of YouTube code: