Bruce Clay

Bruce Clay is considered by many to be the father of search engine optimization, or SEO. He has over 25 years’ experience coaching companies to improve their online presence and search results and increase their audience.

Articles & Books From Bruce Clay

Search Engine Optimization All-in-One For Dummies
Get search engines to rank your site as the No. 1 result with help from this comprehensive resourceWhat's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No.
Cheat Sheet / Updated 04-25-2022
Effective SEO (search engine optimization) is critical for any business that has a website. You want your business’s website to show up on that first page when people search for what you’re selling, and that’s where SEO comes into play. Here you’ll find the key components of a website that should be crafted with care to help a web page rank, the server status codes that help or hinder SEO, and advanced search operators that will have you searching the web like a pro.
Article / Updated 03-26-2016
If you use a hosted e-commerce site, you want to make sure you employ SEO techniques to get noticed. Many service providers make it easy for people use to set up an e-commerce storefront quickly. Online options for proprietors range from joining an online marketplace (like Etsy for retailers and Fiverr for those offering creative services) to building your own website.
Article / Updated 03-26-2016
Much like its main search index, Google My Business is the most popular local vertical out there. Submitting your site to Google My Business enables you to show up for local queries, appear on Google Maps for searches there, and, of course, appear for relevant general queries via blended search when Google detects that a local result is appropriate.
Article / Updated 03-26-2016
Domain names are an important part of your SEO strategy. If you don’t yet have a website domain name registered, you may be surprised to learn that you have a lot of options open to you besides ending your website name with .com. First, a little lesson in domain name anatomy. A URL is made up of several parts: You’re probably most familiar with the following top-level domains (TLDs): .
Article / Updated 03-26-2016
Search engine optimization (SEO) requires some technical knowledge about how search engines work and how to research what makes sites rank and find out how your competitor sites are successful. The advanced search operators in this table show you how to filter search engine results to find just the information you’re looking for, including limiting your results to just a single site or getting back results where your keyword is used in a page title or URL.
Article / Updated 03-26-2016
Your hard work on search engine optimization (SEO) won’t matter if your server isn’t set up to properly deliver pages and codes to search engines and your customers. You have to keep your server happy and healthy. Use this table to diagnose server problems, sort out redirects, and ensure that everything is working as it should, and you’ll minimize SEO problems.
Article / Updated 03-26-2016
Some elements that are important for search engine optimization (SEO) are fairly well hidden in the HTML (programming code) of a page. Sure, you can see a web page’s source code by choosing View Source on each page individually, but that’s time consuming. A tool that can pick out just the important SEO elements and display them together, even for multiple pages simultaneously, is much more efficient!
Article / Updated 03-26-2016
Google Analytics is free software that helps website owners understand what’s going on with their online business. Besides collecting and analyzing data, you can set SEO goals — specific actions that you want website visitors to take. As you see how well those goals are being met, you can evaluate how effective your site is and make improvements as needed.
Article / Updated 03-26-2016
Search engine optimization starts on your own website. Focus on ensuring that your content, server setup, and internal links communicate expertise and professionalism to search engines and visitors. Strive to make your website equal to your competitors first, and then focus on surpassing them. As you work to improve your website, stay organized by using this checklist to coordinate your SEO campaign: Do keyword research.