Article / Updated 03-26-2016
Growing your business requires that you generate possible options and then make decisions as to which of those will work best for your business. Here are the tools most commonly used to help you set out the options.
Ansoff’s Growth Matrix
Igor Ansoff, while Professor of Industrial Administration in the Graduate School at Carnegie Mellon University, published his landmark book, Corporate Strategy (1965), where he explained a way of categorising strategies as an aid to understanding the nature of the risks involved in them.