David Semmelroth

David Semmelroth has two decades of experience translating customer data into actionable insights across the financial services, travel, and entertainment industries. David has consulted for Cedar Fair, Wachovia, National City, and TD Bank.

Articles & Books From David Semmelroth

Cheat Sheet / Updated 03-10-2022
Summary statistical measures represent the key properties of a sample or population as a single numerical value. This has the advantage of providing important information in a very compact form. It also simplifies comparing multiple samples or populations. Summary statistical measures can be divided into three types: measures of central tendency, measures of central dispersion, and measures of association.
Article / Updated 03-26-2016
You very rarely run across a dataset that does not include dates. Purchase dates, birthdates, update dates, quote dates, and the list goes on. In almost every context, some sort of date is required to get a full picture of the situation you are trying to analyze. Dealing with dates can be a bit tricky, partly because of the variety of ways to store them.
Article / Updated 03-26-2016
A statistic is said to be robust if it isn’t strongly influenced by the presence of outliers. For example, the mean is not robust because it can be strongly affected by the presence of outliers. On the other hand, the median is robust — it isn’t affected by outliers. For example, suppose the following data represents a sample of household incomes in a small town (measured in thousands of dollars per year): 32, 47, 20, 25, 56 You compute the sample mean as the sum of the five observations divided by five: The sample mean is $36,000 per year.
Article / Updated 03-26-2016
The two basic types of probability distributions are known as discrete and continuous. Discrete distributions describe the properties of a random variable for which every individual outcome is assigned a positive probability. A random variable is actually a function; it assigns numerical values to the outcomes of a random process.
Article / Updated 03-26-2016
Hypothesis testing is a statistical technique that is used in a variety of situations. Though the technical details differ from situation to situation, all hypothesis tests use the same core set of terms and concepts. The following descriptions of common terms and concepts refer to a hypothesis test in which the means of two populations are being compared.
Article / Updated 03-26-2016
Several different types of graphs may be useful for analyzing data. These include stem-and-leaf plots, scatter plots, box plots, histograms, quantile-quantile (QQ) plots, and autocorrelation plots. A stem-and-leaf plot consists of a “stem” that reflects the categories in a data set and a “leaf” that shows each individual value in the data set.
Article / Updated 03-26-2016
One important way to draw conclusions about the properties of a population is with hypothesis testing. You can use hypothesis tests to compare a population measure to a specified value, compare measures for two populations, determine whether a population follows a specified probability distribution, and so forth.
Article / Updated 03-26-2016
Measures of association quantify the strength and the direction of the relationship between two data sets. Here are the two most commonly used measures of association: Covariance Correlation Both measures are used to show how closely two data sets are related to each other. The main difference between them is the units in which they are measured.
Article / Updated 03-26-2016
Measures of central tendency show the center of a data set. Three of the most commonly used measures of central tendency are the mean, median, and mode. Mean Mean is another word for average. Here is the formula for computing the mean of a sample: With this formula, you compute the sample mean by simply adding up all the elements in the sample and then dividing by the number of elements in the sample.
Article / Updated 03-26-2016
Measures of central dispersion show how "spread out" the elements of a data set are from the mean. Three of the most commonly used measures of central dispersion include the following: Range Variance Standard deviation Range The range of a data set is the difference between the largest value and the smallest value.