Denise Vu Broady

Denise Vu Broady: Denise is SAP’s VP of Strategic Applications. She runs the SAP CFO Center of Excellence, a cross-solution team responsible for enabling customers to use SAP technology and products to transform the Office of the CFO. She has business development responsibility for the entire CFO portfolio of solutions, including Governance, Risk & Compliance (GRC); Enterprise Performance Management (EPM); and Spend Optimization. Denise has over 11 years of SAP-related experience. At SAP she has specialized in bringing new products to market; Denise played a central role in the launch of xApps, NetWeaver, Payroll Change Management, GRC and EPM. She came to SAP via the acquisition of TopTier where she was Product Manager. Earlier in her career, Denise gained hands-on SAP experience as a consultant on multiple R/2 and R/3 technical and functional projects. Denise has a BS in Management Science and Marketing from Virginia Tech and resides in New York City. Holly A. Roland: Holly is the vice president of marketing for SAP’s Governance, Risk and Compliance (GRC) business unit. In this role, she is responsible for product strategy and marketing for SAP’s GRC products. Holly created the industry-leading executive advisory board for GRC, composed of customers, partners, and SAP executives, which facilitates collaboration among business executives and industry leaders to identify common GRC challenges, develop GRC best practices, and conceive of supporting technology solutions. Holly was instrumental in the integration of Virsa Systems and the successful design and execution of SAP’s GRC product launch in 2006. She publishes articles and serves as an expert speaker for international events and forums on GRC topics. Holly has more than 15 years of experience in financial accounting and reporting, regulatory compliance, business analytics, and enterprise software marketing and development. Prior to joining SAP, she led product strategy, marketing, and product management operations at Virsa Systems, Oracle Corporation, Hyperion Solutions, and Movaris. Holly also served as a public accountant for PriceWaterhouseCoopers where she audited large public companies and provided business consulting. Holly graduated cum laude from Santa Clara University with a BS in Commerce. She is based in SAP Labs in Palo Alto, California.