Deniz Olmez

Choosing great products to sell is a key first step to becoming a successful Amazon Seller. If you acquire low-demand products or products with hair-thin profit margins, you risk getting stuck with costly inventory you can’t sell or are forced to sell for a very disappointing profit or even a loss. On the other hand, high-demand products with generous profit margins make your job a whole lot easier and more rewarding.

Use Amazon’s Manage Inventory page to search, view, and update the inventory records for products you sell on Amazon. To access the Manage Inventory page, log in to Seller Central, open the Inventory menu, and select Manage Inventory. The Manage Inventory page appears, as shown in the figure, where you can do the following: Amazon’s Manage Inventory page.

If you have an approved trademark, as an Amazon seller you can create an Amazon Brand Registry account and add your trademark to the Brand Registry, assuming you meet the following program requirements: You have an active trademark that appears on your products and packaging. You can verify that you’re the owner of the trademark.

Success as an Amazon seller relies on providing superior customer service 24/7/365. It requires being responsive to customer questions and complaints whether the customer tries to contact you during or outside business hours and even when you’re on vacation with your family.To stay in close contact with Amazon and your Amazon customers, consider downloading and installing the Amazon Seller app on your smartphone.

To a certain degree, Amazon’s success hinges on the performance of its third-party sellers. To ensure consistent product quality and customer satisfaction across all sellers, Amazon sets performance targets and policies and provides sellers with tools for evaluating and improving their own performance. You can access the tools from Seller Central via the Performance menu to provide guidance.

Order fulfillment plays a big role in ecommerce success, especially on Amazon where more than one million Prime customers expect free two-day delivery or faster, and Amazon rewards sellers with higher product placement for satisfying its customers’ delivery expectations.One of your first decisions as an Amazon Seller is how to fulfill customer orders.

At first glance, Amazon Seller Central is deceptively simple. Across the top is a header that contains the Amazon Seller Central logo; a notifications flag; the Marketplace Switcher; the search bar; options for accessing messages, help, and settings; and a menu bar for everything else.In this article, we explain how to use these navigational tools to access key features and functions within Seller Central.

Alibaba is a Chinese ecommerce behemoth serving both consumers and businesses. It has revolutionized product sourcing, enabling hundreds of thousands of businesses across the globe to access millions of products at prices previously available only to big-box retailers. To optimize your success as an Amazon Seller, we strongly encourage you to become familiar with Alibaba, where you’ll often find the best deals.