Dummies Custom Solutions

Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with a brand or business. By melding all aspects of marketing communications into a cohesive message, they can work together as a unified force to build brand loyalty, drive demand, and increase sales.An integrated strategy is a simple but effective way of connecting and structuring your content messaging so that customers and prospects have multiple opportunities to experience your brand.

In today's crowded marketplace, sellers have limited time to influence customers' buying decisions. For example, in B2B sales, reps only get about 5 percent of the customer's time before making a purchase decision (The B2B Buying Journey, 2020). This means that the information customers receive before connecting with a salesperson is critical to advancing, or in many cases, getting to a sales conversation.