Elizabeth Marsten

Web marketing encompasses a wide range of electronic means to get your product in front of potential customers. Market your product through your business's website, through other people's websites, in their e-mail, or on their phones — nearly everywhere. Market your goods and services effectively by using tools like such as strong SEO terms and pay per click, and by analyzing your marketing campaign every day.

As a web marketer, finding “dead” pages will help keep your site running properly. Your site may have pages search engines never seem to find. Those pages may be buried deep in your site navigation, or you may have search roadblocks that shut out the search robots. Whatever the case, dead pages are missed opportunities.

Most web marketing reporting tools don’t show referrer data front and center on the main dashboard. You need to drill down to find and retrieve it. Using Google Analytics as an example, the following walks you through the steps of finding your referring sites and introduces the common metrics you see along with those sites.

MSN adCenter can be a useful tool for web marketers. After you gain experience, you may want to adjust your keyword list. When you created your account, you may have chosen to accept the default options when you entered your initial keyword list. If you did, the match type was broad and the maximum CPC was applied to all keywords in that ad group.

For increasing leads and sales for marketing your business, proper use of the top horizontal navigation bar on your website (the links or buttons you see going across the top) is critical. The top navigation area serves one purpose — to get a visitor to go to another page. Part of the trick is knowing what obvious utilities or content should be featured.

Though it may seem trivial, color is an important marketing decision. Visitors to your website will react to color more than you might realize. That reaction can mean the difference between a visitor buying a product online with confidence versus a person being blinded by ghastly color combinations and hitting the Back button in less than three seconds.

The transaction page on your business’s website is where the goal of all your marketing efforts occurs; it is where buyers enter their contact information and credit card number. For the transaction page, you use a formal shopping cart or a custom form: Shopping cart: The most popular way to sell products and services is through an Internet-based ordering system known as a shopping cart.

When someone buys something from a webpage, it’s known as a conversion because the marketing methods converted the purchaser from a visitor to a paying customer. Only after you have proven yourself to your visitors can you focus on converting visitors to paying customers. The following outline provides a step-by-step process that you can work through to create website copy that converts visitors to customers.

Permission is required to send E-Mails to previously unused E-mail recipients for commercial web marketing purposes, there are two types of permission, Implied and Explicit. Implied permission to send e-mail Implied permission happens when someone shares her e-mail address with you in the course of normal business communications.