Eric Butow

Eric Butow provides website design, online marketing, and technical documentation services to businesses.

Articles & Books From Eric Butow

Bluesky For Dummies
The first and most trustworthy guide to the hot new social media platformBluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky For Dummies serves as your guidebook to navigating the new platform.
Cheat Sheet / Updated 04-08-2025
Some readers like to thumb through a book and flag pages that they think are important. If that’s not you, we have you covered with this handy-dandy cheat sheet! This sheet contains all the important stuff you need to know about posting on Bluesky: rules for posting text, images, and videos and Bluesky’s community guidelines so your posts contribute to a healthy community.
Instagram For Business For Dummies
Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics.
Cheat Sheet / Updated 04-12-2024
Entering the financing world can be a confusing place at first. One way to get a handle on it all is to master the common financing and investing terms. It always helps to know what everyone is talking about!Funding a new business: glossary of termsThis list of common financing and investing terms will have you sounding like a pro to your company team and prospective investors in no time!
Funding a New Business For Dummies
Find the money to execute your brilliant business ideasFunding a New Business For Dummies drills down to the top question on the minds of entrepreneurs—where can you find the funds to launch your new business? Connecting the dots between your vision and the capital needed to make it happen can be one of the most challenging parts of entrepreneurship.
Digital Etiquette For Dummies
In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media. Learn near-universal etiquette rules for email, social media, cellphones, and more. Also, learn how to avoid common social media and digital communication pitfalls that can trip up even the most careful communicators.
Cheat Sheet / Updated 03-08-2022
As you go about your day and navigate the world with virtual meetings and cellphone calls — and deciding whether to respond to your aunt's latest post on your social media — it’s important to know the best way to connect, meet, respond, call, post, chat, and more.Before you pick up your phone in a movie theater, respond to a chat message that has a tone you don't like, or send an email to your boss, see this Cheat Sheet for some tips and reminders designed to ensure that you're coming across in the way you intend — in the best light possible.
Article / Updated 06-09-2021
So, what is IGTV? IGTV was introduced in 2018 as a standalone app that integrated with Instagram. Sound confusing? It is! IGTV was designed to be its own app for viewing and interactions, and yet it’s tied directly to your Instagram profile. It’s a video-only platform with some unique components.In this article, we show you the various aspects of IGTV, how you can use it, and what makes it different.
Article / Updated 06-08-2021
If you ever need help using Instagram, the app itself contains online help that you can refer to quickly. If you can’t run the Instagram app, you can find help on the Instagram website, on Instagram social media profiles, and on other social-networking and community websites. Insta-Help is on the way Help Center, shown below, should be the first place you look for a solution to your problem.
Article / Updated 09-30-2022
Instagram has a ton of filters to help improve your photos. Start by taking a shot for an Instagram post. The photo you take appears in the Instagram viewer of the Filter screen. The screen contains the following four sections, from top to bottom: The top menu bar, with a < (back) icon on the left, the Lux icon in the center, and the Next link on the right The viewer, which displays your photo A row of filter thumbnail images so you can see what your photo will look like with a filter applied The bottom menu bar, with a Filter menu option (selected by default) and the Edit option Instagram’s Filter screen.