Eric Butow

Eric Butow provides website design, online marketing, and technical documentation services to businesses.

Articles & Books From Eric Butow

Bluesky For Dummies
The first and most trustworthy guide to the hot new social media platform Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky For Dummies serves as your guidebook to navigating the new platform.
Cheat Sheet / Updated 04-08-2025
Some readers like to thumb through a book and flag pages that they think are important. If that’s not you, we have you covered with this handy-dandy cheat sheet! This sheet contains all the important stuff you need to know about posting on Bluesky: rules for posting text, images, and videos and Bluesky’s community guidelines so your posts contribute to a healthy community.
Cheat Sheet / Updated 11-18-2024
Before you start using Instagram to promote your business, you may want to learn the lingo that Instagrammers use. Instagram doesn't like accounts that act spammy or over-engage in certain behaviors, so you need to become familiar with a number of restrictions as well as the appropriate image or video size to showcase your products and services.
Instagram For Business For Dummies
Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics.
Cheat Sheet / Updated 04-12-2024
Entering the financing world can be a confusing place at first. One way to get a handle on it all is to master the common financing and investing terms. It always helps to know what everyone is talking about!Funding a new business: glossary of termsThis list of common financing and investing terms will have you sounding like a pro to your company team and prospective investors in no time!
Funding a New Business For Dummies
Find the money to execute your brilliant business ideasFunding a New Business For Dummies drills down to the top question on the minds of entrepreneurs—where can you find the funds to launch your new business? Connecting the dots between your vision and the capital needed to make it happen can be one of the most challenging parts of entrepreneurship.
Cheat Sheet / Updated 11-17-2022
Before you start using Instagram, you may want to learn the lingo that Instagrammers use. Instagram doesn’t like accounts that act spammy or over-engage in certain behaviors, so you need to become familiar with a number of restrictions.When you follow other Instagram profiles, you can share posts, videos, and even entire profiles in a direct message to another Instagram user.
Article / Updated 11-14-2022
If you're new to Instagram, you may be wondering where to start. Instagram (and its daddy, Facebook) is happy to help you make connections. You can find people in a few different ways. Finding your Facebook friends Facebook has a vested interest in making Instagram grow, so it tries to encourage you to round up your Facebook friends and bring them over to Instagram.
Article / Updated 09-30-2022
Instagram has a ton of filters to help improve your photos. Start by taking a shot for an Instagram post. The photo you take appears in the Instagram viewer of the Filter screen. The screen contains the following four sections, from top to bottom: The top menu bar, with a < (back) icon on the left, the Lux icon in the center, and the Next link on the right The viewer, which displays your photo A row of filter thumbnail images so you can see what your photo will look like with a filter applied The bottom menu bar, with a Filter menu option (selected by default) and the Edit option Instagram’s Filter screen.
Article / Updated 07-19-2022
If you’re applying for a software development job, always presume that many of your fellow programmers will apply for that job, too. Here are ten ways you, and not just your résumé and cover letter, can stand out to your potential employer and get you an interview. Have a professional headshot Use a professional headshot, taken by a professional photographer, as your profile picture on all of your social media profiles.