Article / Updated 09-26-2019
The first step in conducting a strategic plan for your organization is to step back to take in the “big picture.” You do this what is called an environmental or SWOT analysis (strengths, weaknesses, opportunities, and threats) analysis. An environmental analysis identifies external and internal issues so that you can understand what is going on in the context and industry where your organization operates, enabling you to make decisions about what the performance management system looks like against the backdrop of this broader context.